Institute for Media

Operational Tools

Stop guessing. Use our open-source calculators and models to forecast revenue, manage churn, and audit your unit economics.

Paywall Revenue Calculator

Model conversion rates, stop rates, and pricing elasticity to forecast subscription revenue.

Churn Predictor Matrix

Map subscriber segments at risk of canceling based on engagement metrics.

ARPU Modeler

Calculate blended Average Revenue Per User across subs, ads, and events.

LTV:CAC Ratio Calculator

Determine if your paid acquisition strategy is burning cash or building equity.

Newsletter Sponsorship Yield

Price your newsletter sponsorships dynamically based on list size, open rates, and niche.

Event Margin Calculator

Forecast profitability for live journalism events, accounting for hard costs and sponsor drop-off.

Ad Inventory Forecaster

Estimate total sellable impressions and blended yield across direct and programmatic.

Editorial Staffing Ratio

Benchmark your reporter-to-editor and editorial-to-revenue headcount against industry norms.

Freelance Budget Allocator

Optimize freelance spend based on expected traffic yield and conversion assist value.

Subscription Tier Architect

Model the revenue impact of introducing a higher-priced premium tier.