Research Intelligence
Unvarnished benchmarks, economic models, and strategic analysis for media operators.
Q3 2024 Report
Subscription Economics in a Post-ZIRP Era
Why pricing elasticity is lower than assumed, and how hidden churn is destroying LTV models.
Read Report → Case StudyAI Will Not Save Your Margins
An analysis of 30 publishers who automated content generation, tracking actual SEO yield vs. brand dilution.
Read Report → Market AnalysisThe Programmatic Yield Collapse
Open market CPMs have dropped 22% YoY. How publishers are pivoting to direct sold and first-party data.
Read Report → Annual IndexThe 2024 Audience Trust Index
Quantifying the financial impact of transparency, author bio pages, and correction policies on conversion rates.
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