Media Product Strategy
Move beyond endless CMS migrations. Learn to build products that drive actual revenue and retention.
Course Overview
Most media organizations treat "product" as an IT function—fixing bugs, updating WordPress, or changing button colors. This course reframes product management as the critical bridge between editorial vision and business sustainability.
Over 8 weeks, you will learn the frameworks used by successful operators at niche B2B publications and leading independent media companies to align what readers want with what they will pay for.
Who Should Attend
- Editors transitioning into product or general management roles.
- Product Managers joining media from traditional SaaS or consumer tech.
- Audience Development leads tasked with owning the subscription funnel.
Syllabus Highlights
Week 1-2: The Economics of Attention
Mapping the LTV/CAC ratio in media. Understanding why pageviews are a vanity metric and how to calculate Net Subscription Revenue.
Week 3-4: Pricing & Packaging
How to conduct elasticity testing. Why unbundling fails, and how to structure B2B vs B2C tiers.
Week 5-6: Retention Mechanics
Identifying leading indicators of churn. Building onboarding flows that actually habituate readers.
Enrollment
The Fall 2024 cohort begins October 15th. Seats are strictly limited to 25 participants to ensure high-quality discussion and peer review.
$1,200 per participant
Apply for the Cohort