Blended ARPU Modeler
Calculate your true Average Revenue Per User by blending subscription, advertising, and event revenue streams against total active audience.
Why Blended ARPU Matters
Most publishers calculate ARPU only against paying subscribers. This creates a false sense of security. If your subscription ARPU is $15, but you have 1,000,000 free users contributing only $0.05 via programmatic ads, your business is highly vulnerable to search traffic fluctuations.
A healthy media business continuously works to pull free users up the ARPU ladder via newsletter monetization and premium tiering.