Paywall Revenue Calculator
Model conversion rates, stop rates, and pricing to forecast monthly recurring revenue (MRR).
The Mathematics of the Meter
A dynamic paywall (or meter) relies on three levers: traffic, stop rate, and conversion rate. Most publishers focus entirely on conversion rate, but increasing your stop rate (by tightening the meter from 5 free articles to 2, or requiring registration) often yields far higher MRR gains, even if the conversion rate drops slightly.
Use this tool to baseline your current performance, then model the revenue impact of tightening your meter.